Year
2023
Client
Angela
Category
Individual
Product Duration
1-2 weeks
Before creating the logo for Reframe with Ang, I gathered insights through a detailed Typeform questionnaire to understand Ang’s vision, values, and the essence of her brand. Given her diverse modalities—ranging from Kundalini activation and quantum flame healing to corporate wellbeing—I focused on designing an identity that reflects both spiritual depth and professional credibility. Researching her target audience was key; her offerings appeal to spiritually curious individuals seeking transformation, corporate clients looking for holistic wellness solutions, and retreat-goers craving deep healing experiences. This research shaped a design that feels both grounded and expansive, embodying the balance between ancient practices and modern wellbeing.
The design process for Reframe with Ang started with moodboarding to explore colors, typography, and symbols that aligned with her holistic offerings. I gathered visual inspiration to ensure the brand felt both transformative and inviting. From there, I sketched out initial concepts, refining shapes and layouts that best represented her energy work. Throughout the process, I checked in with Ang, sharing ideas and revisions to make sure the design truly reflected her vision. This collaborative approach ensured the final logo was not just aesthetically pleasing but deeply aligned with her brand’s essence.
