Year
2022
Client
Enchanted
Category
Streetwear Clothing Brand
Product Duration
3 - 4 Weeks
The research process for a startup streetwear brand identity begins with understanding the brand’s values, audience, and aesthetic. I conduct a discovery session with the client, then analyze industry trends, competitors, and cultural influences. I explore ways to differentiate the brand and select design elements—such as color, typography, and graphics—that resonate with the target demographic. Throughout, I maintain open communication to ensure the brand identity aligns with the client’s vision and appeals to their audience.
The design process starts with sketching concepts and refining ideas based on the brand’s research insights. I focus on creating a unique logo, selecting typography, and developing a color palette that reflects the brand’s personality. I then design key brand assets, such as packaging, apparel graphics, and marketing materials, ensuring consistency across all touchpoints. Throughout, I collaborate closely with the client to iterate and perfect the designs, bringing their vision to life while ensuring the brand stands out in the competitive streetwear market.
